This case study by a pan-African UX research and design agency offers key insights for companies attempting to...
Genre: Case Study
Let’s Chat!: Prototyping, Productive Frictions, and Radically Restructuring Adolescent Sexual Health Counseling Interactions
This case study examines the use of iterative prototyping to raise concerns important to adolescents and...
Creating Resilient Research Findings: Using Ethnographic Methods to Combat Research Amnesia
Product teams, including those I work with, struggle to connect the challenges observed in prior research to issues that endure in the field and market space. As a shortcut for efficiency gains, product partners rely on researchers to succinctly summarize deep insights, sometimes preferring...
Designing and Conducting Inclusive Research: How a Global Technology Company and an Online Research Platform Partnered to Explore the Technology Experiences of Users who are Deaf and Hard of Hearing
This case study examines how researchers at Lenovo and dscout partnered to conduct a mobile ethnographic study on the technology experiences of individuals who are d/Deaf and hard of hearing, with the goal of making their products and research practices more accessible and inclusive. The study...
Ethnographic Perspectives on AI Chatbots in Customer Support
This study on the integration of artificial intelligence (AI) and large language models (LLMs) presents key...
Dismantling Stereotypes: Taking an Inside-Out Perspective to Building Better Representation in Advertising for Unilever
Equality, inclusion, and representation are increasingly acknowledged as core tenets of prosperous countries, cities, and organizations. We know that equality is essential, and we also know equality must be enacted on all fronts. Brands and other social organizations are increasingly recognizing...
Researcher Positionality and Identity Validation: A Case Study in Organizational Friction over the Framing of a Demographic Questionnaire
This case study offers strategies for navigating internal frictions within research teams faced with sensitive...
Intergenerational Living: Thai Cultural Frictions and Taboos in Changing Times
This paper demonstrates the value of ethnography for housing and property development markets where urbanization...
The Transformative Power of Friction: Inclusive Community Centered Visioning in Manhattan’s Chinatown
This case study discusses how friction plays a transformative role in reshaping relational dynamics within the...
Designing for Interactions with Automated Vehicles: Ethnography at the Boundary of Quantitative-Data-Driven Disciplines
Case Study—This case study presents ethnographic work in the midst of two fields of technological innovation: automated vehicles (AV) and virtual reality (VR). It showcases the work of three MSc. Techno-Anthropology students and their collaboration with the EU H2020 project ‘interACT’, sharing the...