https://player.vimeo.com/video/897551968?badge=0&autopause=0&player_id=0&app_id=58479 Materials & Resources: Presentation Deck Forecasting Basics, Signals, and Drivers (video) Future Skills Map (Report) Future...
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Career Pivots: Market Research & Brand Strategy
Presenters Cato Hunt is a Director at Space Doctors, where she heads the London office and pioneers new ways to...
Re-evaluating Usability and Strategic Research: Delivering Value via Research Practice
Usability studies are sometimes devalued as mechanical work, as opposed to ethnography and other kinds of research considered to be a more strategic and engaging. This contributes to a perception of usability evaluation as lower status, or appropriate for early career researchers—work that one...
Building Ethical Tech Through Subjective Research
There are myths and misconceptions around the objectivity of quantitative research and the neutrality of tech and the two are linked. At best they lead organizations to embrace half-truths, and at worst they result in discrimination. By embracing our humanity and using our own subjectivity to critically examine the ways we research, we can prioritize our work in a way that aligns with ethical values and brings humans to the center.
Tutorial: Research for Accessible and Inclusive Design
Overview Including people with disabilities in user research is fundamentally the right thing to do, because their experiences matter just as much as those of the non-disabled users that are typically...
Tutorial: Human-Centered Research Recruitment 101
Overview Recruiting engaged, reliable research participants in the right target group is critical for the success of a study. This interactive tutorial teaches best practices for human-centered recruitment and...
Tutorial: Power Tools for Equity in Research & Design
Overview To do ethical, equitable work in any domain, we need robust tools for assessing and addressing power. Whether we’re creating products, services, or policies, inequities can create direct and indirect...
Show Must Go On: How Can Ballet Help Us Strengthen Ethnographic Practice?
This PechaKucha is drawn from research conducted as an organizational ethnography at The Dutch National Ballet (DNB), a renowned professional organization in the culture and arts sector in the Netherlands. However, just like most research trajectories, mine was also full of hurdles that I needed...
Removing Barriers for Research Participants with Disabilities
Overview Over a billion people worldwide (and around 25% of the populations of the USA and Europe) live with some kind of disability—a reality no organization can afford to ignore. That means all of us must...
Tutorial: Ethnographic Video—Storytelling for Impact
Overview We’ve all seen the power of a well-crafted ethnographic video to capture the attention, and imagination of the room, whether that room is a design studio, a classroom or a boardroom. At its best, it can...