Advancing the Value of Ethnography

Genre: Genre

Creating Companies and Products Conducive to Life

Creating Companies and Products Conducive to Life

Melissa Gregg is a senior principal engineer in user experience driving carbon reduction and green software strategy at Intel. With a Ph.D. in gender and cultural studies, she is a widely cited author, theorist, and ethnographer, with over 60 peer-reviewed publications and books. Her research has...

Hybrid Methodology: Combining Ethnography, Cognitive Science, and Machine Learning to Inform the Development of Context-Aware Personal Computing and Assistive Technology

Hybrid Methodology: Combining Ethnography, Cognitive Science, and Machine Learning to Inform the Development of Context-Aware Personal Computing and Assistive Technology

The not-too-distant future may bring more ubiquitous personal computing technologies seamlessly integrated into people's lives, with the potential to augment reality and support human cognition. For such technology to be truly assistive to people, it must be context-aware. Human experience of...

Human-Centered Data Science: A New Paradigm for Industrial IoT

Human-Centered Data Science: A New Paradigm for Industrial IoT

Few professions appear more at odds, at least on the surface, than ethnography and data science. The first deals in qualitative “truths,” gleaned by human researchers, based on careful, deep observation of only a small number of human subjects, typically. The latter deals in quantitative “truths,”...