Presenters Rebekah Park is a Partner at Gemic, where she co-leads the Tech and Health practices. Over two decades...
Genre: Talk/Seminar
The Future of Public Service in the United States
Sweeping federal policy changes continue to disrupt public service for citizens and employees, both within government agencies and...
Understanding Your Business Stakeholders
We all strive to do work that has strategic value and to communicate our insights in ways that gain traction and make an...
Ethnographic Thinking: From Method to Mindset
It’s more important than ever to have a firm grasp of our full value as ethnographers. In addition to...
Navigating the Realities of Self-Employment
A roundtable of experienced business owners and independent practitioners share their wisdom and experiences...
The Long View: Collective Wisdom on Where We’ve Been and How Ethnographic Practice Evolves to the Future
The pandemic, layoffs, AI, inflation/deflation, climate change…these days there is plenty of upheaval. In times...
Career Pivots: Market Research & Brand Strategy
Presenters Cato Hunt is a Director at Space Doctors, where she heads the London office and pioneers new ways to...
Re-evaluating Usability and Strategic Research: Delivering Value via Research Practice
Usability studies are sometimes devalued as mechanical work, as opposed to ethnography and other kinds of research considered to be a more strategic and engaging. This contributes to a perception of usability evaluation as lower status, or appropriate for early career researchers—work that one...
Removing Barriers for Research Participants with Disabilities
Overview Over a billion people worldwide (and around 25% of the populations of the USA and Europe) live with some kind of disability—a reality no organization can afford to ignore. That means all of us must...
Generative AI, Cognitive Offloading, and the Future of Critical Thinking in Research and Society
Early in 2025, Prof. Dr. Michael Gerlich’s research documenting negative correlations between generative AI usage and critical...