We consider implications for the active, intentional design of the endings of products, services, institutions and other structures and processes pervading our societies. We suggest psychological reluctance to some kinds of endings even in the context of broader social benefit. We propose direction for and encourage attention of this community to certain kinds of work designed to end some things while creating other things. We introduce the notion of “creative idiosyncratic ritualization for renewal” and propose that the EPIC community is uniquely situated to ask “strange” questions in the most “familiar” of ways to increase our collective general welfare.