Ethnography and Music: Disseminating Ethnographic Research inside Organizations

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LUIS ARNAL and ROBERTO HOLGUIN

In the applied context of ethnography its value depends not only on the quality of the research product alone but also on how it is received by the business audience. This paper presents some variables that describe and hope to overcome common barriers to the appropriate reception of ethnographic research in the business context. We are using music as a metaphor to the discussion of barriers and research use.

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