Advancing the Value of Ethnography

Introducing EPIC China!


In a year when EPIC has become more international than ever, we are thrilled to introduce EPIC China.

EPIC China was launched by a talented group of EPIC people to be the home for the ethnographic community in China, offer EPIC resources in Chinese, and share expertise and experiences from China with colleagues around the world. If you speak Chinese, whether you live in China or anywhere else, we hope you will get involved!

To get started:

Join WeChat—epicpeople

Join Launch Events

EPIC中国大咖沙龙之「民族志的日与夜」/ 对话 EPIC全球联合创始人 Ken Anderson
A conversation with ken anderson, co-founder of EPIC
Sep 26, 07:00 PM Pacific Time / Sept 27, 10:00AM Beijing Time  

EPIC中国大咖沙龙之「民族志的日与夜」/ 对话 中国交互设计带头人 辛向阳
A conversation with Xin Xiangyang, a leader of Chinese interaction design
Sep 27, 07:00 AM Pacific Time / 10:00 PM Beijing Time   

Coming soon…

EPIC China is translating key EPIC articles into Chinese; planning EPIC2020 coverage and discussion on WeChat; developing a podcast series; and more! To hear about new resources and events, join epicpeople on WeChat and subscribe to the EPIC newsletter.

Meet the Team

The EPIC China organizing team would love to hear from you!

Yushi Wang is a designer, ethnographer, and entrepreneur currently exploring product opportunities in the education space (founder of uxoffer, which develops courses on UX related subjects). Prior to this adventure, he was a design researcher at Workspace Futures at Steelcase. His primary interest is applying design thinking to facilitate innovation in businesses and organizations.

Tingting Zhang is a senior UX researcher at Google. Over the past ten years, Tingting has worked as a UX researcher across multiple tech companies in US and China to inform product strategy and designs. She has collaborated with cross-functional teams to prioritize opportunities in a fast-paced, rapidly changing environment. Prior to joining Google, Tingting was a UX researcher at Airbnb, Salesforce, and Lenovo.

Aona Yang is Senior UX Researcher at Google, also a video content creator on Youtube and Bilibili, where she makes educational videos (in her native language, Mandarin Chinese) about all things UX Research. Previously, she was a UXR at Airbnb (new user education and growth strategy) and Sumo Logic (user mental model on dashboarding and metrics exploration). Currently, she is leading EPIC China’s social media strategy.

Na Mi is the user research lead at Houzz, passionately bringing out user insights to inform and empower business decisions. A lifetime learner. Love long distance running and cycling. Dream is to become an investigative journalist who digs deep into societal issues and uses the discovered insights to make meaningful changes to the world.