SPONSORED SESSION PRESENTED BY SOLITA
In human insight work, ‘truth’ has traditionally been a shared, stable artifact, built from ethnographic intelligence and contextual understanding. While interpretations have varied, organizations have relied on canonical user insights for decision-making.
Generative AI disrupts this entirely. Each prompt can reinterpret, remix, and regenerate knowledge, creating seemingly new truths from old materials. The same research base can now tell different stories depending on who asks, how they ask, and which model version they use.
Does this flexibility enrich the multiplicity of intelligence – or invite dissonance and even manipulation? If AI personas shift constantly, how do we ensure consistency in decision-making? Is generative AI democratizing insights – or making stable intelligence impossible?
We now have the power to enrich insights on demand. But when everyone can prompt their own version of the user, what happens to shared understanding? Do we need new structures to govern the coherence of AI-assisted research – or is ‘stable truth’ an obsolete notion in the first place?
Speakers
Sanna Rauhala is a senior design anthropologist at Solita with a decade of experience applying ethnographic research to customer insights, digital solutions, strategy work, and the complex relationship between humans and technology. Beyond consulting, she has studied the emotions and attitudes of elderly citizens toward autonomous technology. When it comes to Generative AI, she describes herself as an ‘experimental skeptic’, approaching its promises and opportunities with equal parts curiosity and critical reflection.
Lauri Kieksi is Strategic Digital Designer & People Lead at Solita. Lauri is a digitalization consultant and service designer with over 20 years of experience. He helps build modern and scalable business at the intersection of design, technology, and sustainable business models. His skill set combines user experience and human-centered design with practical AI, digital strategies, and agile ways of working. Lauri is passionate about making AI hands-on and practical, from using Generative AI for scaling human insights to deploying AI-driven customer personas in real workflows.
Lasse Girs leads Solita’s GenAI Studio and has nearly 20 years of experience in data, analytics, and AI, particularly as drivers of strategic transformation in international and multicultural companies. With a passion for all things creative within us humans, Lasse focuses on how generative AI can create value in a human-centric and sustainable way, and how we can best organize ourselves around this new phenomenon.
Christian Guckelsberger is a Computer Scientist, Art Historian and Assistant Professor in Creative Technologies at Aalto University, where he leads the Autotelic Interaction Research (AIR) group. He conducts interdisciplinary, theoretical work as well as applied qualitative and quantitative research in various creative domains such as videogames, fine art and design, bridging between AI, HCI, Psychology & Creative Practice. Christian’s goal is to engineer artificial systems that are creative in their own right and in interaction with people. Moreover, he is interested in how creative AI is perceived by its users and the general public to support its sustainable adoption in the workplace and in society. Christian serves on the Ethics Advisory Board of the Finnish Center for Artificial Intelligence (FCAI) and runs a course to critically reflect on the use of AI in research.