SPONSORED SESSION PRESENTED BY IS IT A BIRD

What is our future value proposition in a world where insights are increasingly equated to the types of research and sensemaking that AI automations will soon master? It’s critical to rethink insights and what they enable in order to deliver the value that actually anchors our client and business relationships. This session will share strategies that have been successful for strategic innovation agency and EPIC2025 sponsor IS IT A BIRD. As we collectively navigate economic volatility, autocratic trends, climate emergencies, and other areas of risk and uncertainty, speakers also will provoke us to use our agency and take responsibility for the way we create knowledge—and what we build with it.

Speaker

Louise Vang Jensen is a partner and co-CEO at IS IT A BIRD, a strategic innovation agency in Copenhagen. She has a background in anthropology and has been working in the field for over 10 years. Louise is passionate about applying anthropology in business and helping organizations understand the value of a human-centered approach. Louise’s career includes collaborations with organizations, including NIKE, VELUX, and Novo Nordisk, as well as public sector entities like the Municipality of Copenhagen and Metroselskabet. She has also worked with philanthropic foundations such as Villum Fonden and TrygFonden, as well as media houses like JP/Politikens Hus.