activation

Tutorial: From Research to Action—Leading Teams Through Synthesis

from research to action: leading teams through synthesis
Instructors: KSENIA PACHIKOV (Principal, Field Studio) & MARTA CUCIUREAN-ZAPAN (Design Director, IDEO) Overview This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the privacy of participants. After the richness of fieldwork, the research and design team must figure out, “What does this mean?” and “What should we do?” The synthesis phase presents a tough set of issues: we want to accurately represent all of our participants, yet we must make hard decisions around whose stories and learnings to prioritize. New data and points of view, sometimes conflicting, are introduced by other stakeholders in the project. And we must move from being descriptive to being directional. In this tutorial you’ll learn strategies for two key challenges of synthesis: emotional dynamics—how we navigate interpersonal relationships to come to alignment—and convergence—how to prioritize when faced with tons of data and ideas. Participants will learn how to externalize the hidden criteria...