communication design

Semiotics: A User’s Guide to Seeing Differently

In this course, you’ll learn how to use the deep insights of semiotics as a powerful tool for innovation, design, communications, and brand strategy. Instructors: CATO HUNT & JAMES WOODHEAD, Space Doctors Enrollment: 20 max Schedule: 4 live online sessions, March 5–April 9, 2019 (See Schedule) Registration: $500 (See Terms) Course Overview A semiotic way of thinking…

Tutorial: Data Visualization for Urban Innovation

Instructor: ANJA MAERZ, Future Cities Catapult Visualizations are powerful research and communication tools, revealing questions we didn't even know to ask and allowing faster access to actionable insights. This introduction to data visualization presents principles for data design and design analysis, as well as tools and techniques for working with raw data....

Same Findings, Different Story, Greater Impact: A Case Study in Communicating Research

by MABEL CHAN, Salesforce The Salesforce Platform empowers customers to build applications that are highly customized to their particular business operations and data. As platform researchers, we help create the tools that enable customers, including Salesforce administrators, to build these applications. Last year, the platform research team at Salesforce embarked on a project to update our existing UX personas. We had inherited two sets of persona work that described Platform users, but neither was actually being used to guide product-related decisions. One of the projects, the results of a skill segmentation survey, was regarded as accurate and credible, but was reported through dense tables of data and few stakeholders read or referenced it. The other was a more traditional set of personas that was easy to consume, but lacked specificity and was perceived as too superficial to be useful in decision-making. While this original persona work was based in research, it sat underutilized by researchers, designers, and product managers...