Advancing the Value of Ethnography

Tag: cultural insights

Building an Innovation Strategy from Cultural Insights

Building an Innovation Strategy from Cultural Insights

“Innovate or die"—this dictum is driving companies to build their innovation capacity, and fast. Most are turning to now-familiar practices such as Design Thinking, Lean, or Agile. But as they grow, many organizations find that they don’t see expected increases in innovation after deploying these...

Culture Needs a Fool-Proof Definition

Culture Needs a Fool-Proof Definition

People love the idea of culture. Finding out what makes France French, Spain Spanish or Denmark Danish is why we travel. We see culture as a manifestation of the greatest human achievements – we flock to art galleries and read the latest Booker Prize–winning novel. But if we’re so naturally...