In this panel, moderated by Head of Research & Service Experience, Leisa Reichelt, Atlassian researchers and data scientists will explore how different crafts, methodologies, and perspectives came together...
Tag: customer archetypes
Resilient Customer Archetypes: How Research Teams Can Build an Enduring and Evolving Understanding of Users
Atlassian teams rely on a range of customer archetypes to empathize with customers, understand their problems, and design solutions that meet user needs. But what happens to these artifacts over time? Do they become anecdotal, fuzzy, weathered and smooth via repetition and distance from primary...