design brief

Ethnographic Tools: From Insight to Intervention

WAFA SAID MOSLEH SDU Design, Department of Entrepreneurship and Relationship Management, University of Southern Denmark As a social researcher rooted in the traditions of participatory innovation, I set out to take a design anthropological approach to study the early unfocused phases of organisational innovation processes, and explore ways of both challenging and supporting these. With an interest in understanding how the tangibility of design coupled with the analytical nature of anthropology can provoke richer insights concerning organisational practices, my research team and I designed an artefact, called ‘the tangible brief’, aiming to elicit real stories about the challenges practitioners experience in dealing with innovation. The artefact resembles the content of a design brief and aims to bring together practitioners around the task of creating briefs prior to evaluating the potential of new ideas.The paper sets out to address the challenge of ethnographic researchers navigating a complex landscape of organisational...