driving

Speculative Futures inside Corporate Realities

BEN KUESTER Allstate MEGAN PRESCOTT Allstate The auto insurance industry is being disrupted by insurtechs that are leveraging data and technology to solve pain points in parts of the customer journey, while emerging technology in adjacent industries threatens insurance as it currently exists. As a result, insurance companies are imagining futures beyond traditional insurance and new ways that they might meet the needs of future customers. In order to explore what a reframing of insurance as “protection” could mean to customers, we utilized ethnographic methods and speculative design practices to reimagine how the transition from non-driver to young driver and from dependent child to independent adult could be more fully supported by an insurance company. In this case study, we review both the methodological processes and summarize learnings and opportunities critical to applying ethnofutures and speculative design practices within a large corporate setting, including: proposing a new approach to a diverse group of stakeholders;...

Autonomous Individuals in Autonomous Vehicles: The Multiple Autonomies of Self-Driving Cars

ERIK STAYTON Nissan Research Center – Silicon Valley & Massachusetts Institute of Technology MELISSA CEFKIN Nissan Research Center – Silicon Valley JINGYI ZHANG Nissan Research Center – Silicon Valley We take the polysemy at the heart of autonomy as our focus, and explore how changing notions of autonomy are experienced and expressed by users of self-driving cars. Drawing from work-practice studies and sociomaterial approaches to understanding technologies, we discuss how driving as a task is destabilized and reconfigured by the introduction of increasingly automated systems for vehicle control. We report on the findings of a hybrid ethnographic experiment performed at Nissan Research Center – Silicon Valley, in which we video recorded interactions of 14 participants inside a simulated autonomous vehicle, and conducted semi-structured post-interviews. We look at the responses of our participants in light of three different themes of autonomy, which emerged through the analysis of the...