An EPIC2021 Sponsored Panel by Waymo How do we anticipate the futures of the things we are bringing into the world, and the experiences they will help shape? The autonomous vehicle is posited as a net-new...
Tag: emerging products
Building for the Future, Together: A Model for Bringing Emerging Products to Market, Using Anticipatory Ethnography and Mixed Methods Research
Applied ethnography practitioners are often charged with learning from existing or potential customers, for a product that is either familiar to them or close in nature to what they have used before. There are...