Advancing the Value of Ethnography

Tag: ethics & values

Pathmaking, A Dialogue: Keynote Address

Pathmaking, A Dialogue: Keynote Address

KEYNOTE ADDRESS John F. Sherry, Jr. is Herrick Professor of Marketing at the University of Notre Dame. He has researched, lectured, and consulted around the globe on issues of brand strategy, experiential consumption, and retail atmospherics. He is widely published and a Fellow of the American...

Making Silence Matter: The Place of the Absences in Ethnography

Making Silence Matter: The Place of the Absences in Ethnography

Professional and organizational attention in recent years to what ethnographers can and cannot disclose as part of their research accounts has extended the range and relevance of concerns pertaining to the relation between investigators and those they study. When researchers are working under...

Radical Design and Radical Sustainability

Radical Design and Radical Sustainability

Sustainability & Ethnography in Business Series, Mike Youngblood, Editor “Revolution is not about destroying capitalism, but about refusing to create it.” —John Holloway1 Serious designers must be radicals. If we are truly enraged by the political, ecological, and economic challenges we face,...

Something More Persuasive than Fear

Something More Persuasive than Fear

What’s the first thing to do if, at the end of your work day, you come home to your apartment and see a river of water flowing out from under the washroom door, threatening to harm your home and your downstairs neighbor’s? Do you start to clean up the mess while the water keeps flowing? No, you...