Advancing the Value of Ethnography

Tag: ethnographic thinking

Ethnographic Thinking, from Method to Mindset

Ethnographic Thinking, from Method to Mindset

a book review by [contrib_author post_id='16660' name='David Rubeli'] Ethnographic Thinking: From Method to Mindset Jay Hasbrouck 2018, 120 pp, Routledge I’ve been reading Jay Hasbrouck’s Ethnographic Thinking this spring, sneaking its pages into gaps in my daily routines. It’s part of my...

Building an Innovation Strategy from Cultural Insights

Building an Innovation Strategy from Cultural Insights

“Innovate or die"—this dictum is driving companies to build their innovation capacity, and fast. Most are turning to now-familiar practices such as Design Thinking, Lean, or Agile. But as they grow, many organizations find that they don’t see expected increases in innovation after deploying these...