
Combine ethnography and forecasting techniques to produce grounded future scenarios for products, services, organizations, and communities.
Instructors: JAN ENGLISH-LUECK (San Jose State University), ROD FALCON (Institute for the Future), ARMANDO AYALA (Meta), JASMINE LOW (Waymo), MELANIE BAILEY (Sage Intacct)
Overview
This video has been edited to protect the privacy of participants in the live tutorial.
Integrate basic forecasting methods with ethnographic data collection and interpretation
Integrate both data collection and analysis approaches to build resilience
Discover use cases for applying these approaches in your own projects and organizations
Ethnofutures combines ethnographic and forecasting techniques to produce grounded future scenarios for products, services, organizations, and communities. In this tutorial, researchers, designers, and strategists will learn the principles of ethnofutures and new tools for exploring and communicating resilient futures in their own work.
The session reviews...