Combine ethnography and forecasting techniques to produce grounded future scenarios for products, services, organizations, and communities.
Instructors: JAN ENGLISH-LUECK (San Jose State University), ROD FALCON (Institute for the Future), ARMANDO AYALA (Meta), JASMINE LOW (Waymo), MELANIE BAILEY (Sage Intacct)
This video has been edited to protect the privacy of participants in the live tutorial.
Integrate basic forecasting methods with ethnographic data collection and interpretation
Integrate both data collection and analysis approaches to build resilience
Discover use cases for applying these approaches in your own projects and organizations
Ethnofutures combines ethnographic and forecasting techniques to produce grounded future scenarios for products, services, organizations, and communities. In this tutorial, researchers, designers, and strategists will learn the principles of ethnofutures and new tools for exploring and communicating resilient futures in their own work.
The session reviews...
Instructors: ROD FALCON, (Director, Technology Futures Lab, Institute for the Future), LYN JEFFERY (Director, IFTF Foresight Essentials) & VANESSA MASON (Research Director, Institute for the Future)
Learn how to design ethnofutures research projects and expand the time horizons of your work.
This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the privacy of participants.
How do you take ethnographic data from today and turn it into futures forecasts, scenarios, personas, and stories about how the world could be different in ten years? How do you define a “futures” research domain, develop an ethnofutures interview process, and scope the right people to interview? And once you have your data, how do you use it to develop an informed, provocative view of the long-term future?
Researchers leaders from the Institute for the Future (IFTF), a 50+ year nonprofit futures research group, will unpack the structure of an ethnofutures project, which translates ethnographic...
Prediction can create a false sense of certainty – at great cost. Can uncertainty establish a more effective foundation for product development?
by HELI RANTAVUO, Spotify
Foresight. Tends. Megatrends. Forecasting. Speculative design. Predictive modelling. Impact estimating.
These are some of the established methods that researchers and analysts use in trying to understand what the future might look like, and how the organisations we work for and with approach the future. A variety of research and design techniques are available for us to make sense of the future in a structured way. Ethnographers and anthropologists know how to study the present in order to speculate on the future; design teams employ futurecasts and speculative design; futures research employs a wide range of methods that cut across disciplines. With the availability of big data, forecasting and predictive modelling is growing more and more sophisticated.
Sometimes I wonder, does the maturity of our methods and frameworks make us feel too confident about...
San Jose State University
Institute for the Future
San Jose State University
This tutorial introduces Ethnofutures to ethnographers who want to integrate forecasting methods and tools into their current professional practices. The goal is to translate ethnographic material into imaginative, but grounded, scenarios of their future users, services, and products. Practitioners, such as designers and business strategists, must imagine futures based on existing signals of change. Those signals can come from the activities of individuals, the organizations in which they work, as well as the larger social events around them. The forces fomenting change can be highly localized, such as a specific municipal policy on gig workers or also be global in scope, pointing to the role of gig work as a facet of contemporary transnational capitalism. Moreover, the future itself is scalable: Organizations toggle between data-rich forecasts that extend less than a year, to more speculative...
University of Calgary...