JOHANNES SUIKKANEN Gemic Overview Where do I find new sources of value in a heavily competed industry? How can I build more compelling value propositions with transformative potential? Integration of the human sciences into corporate business development practices enables discovery of new sources of value. Unlike traditional business practices, the human sciences situate emergence of meaningful value in a wider societal context by fostering deeper inquiry into history, human patterns and social systems that frame consumption. In this tutorial, participants will gain proficiency in exploring and identifying new business opportunities and delivering meaningful value propositions through studying the social, cultural and habitual aspects of human life. This tutorial demonstrates the merits of centering various aspects of humanities and social science at the core of corporate innovation and renewal efforts. The tutorial consists of a lecture and an interactive session in which participants will learn through case studies...