inclusive business

Urban Mobility and “Emerging Consumers”

by LAURA SCHEIBER, Pontifícia Universidade Católica de Minas Gerais and EPIC2016 Papers Committee, Ethnography/Emerging Consumers Curator For several decades ‘Emerging’ has been a staple prefix applied to such entities as markets, nations, democracies, cultures, and business opportunities. The term has been used to label virtually anything about “less-developed” Others deemed “new” to the world of market-led consumption, especially by corporate actors looking for new markets and consumers worldwide. Work in this area ranges from bottom-up players in the repair ecology of ICT businesses in a place like Dharavi, Mumbai, to top-down initiatives like Facebook’s internet.org, aiming to provide basic internet (framed as a human right) to disadvantaged citizens around the world. It explores topics as disparate as the dynamic worlds of micro-entrepreneurship and small and medium-sized enterprises; the desires of aspirational middle income groups in emerging contexts; or the strategies of actors near ‘the poverty line’,...

Keynote Address

LUCIANA AGUIAR, United Nations Development Program Luciana Aguiar is Private Sector Partnerships Manager of the United Nations Development Programme in Brazil. She holds a PhD in anthropology from Cornell University and has decades of experience in ethnographic research and with “base of the pyramid” populations. Over the years, she has carried out ethnographic research, impact assessment and social responsibility projects on behalf of many institutions, such as the International Development Bank, the Consultative Group to Assist the Poor, and Comunidade Solidária. An expert on inclusive businesses, she has worked with the private sector in the areas of financial inclusion, consumer goods, technology, retail, and communication....