Advancing the Value of Ethnography

Tag: insights

Bridging the Gap between Ethnographic Practice and Business

Bridging the Gap between Ethnographic Practice and Business

At this year’s Consumer Electronics Show in Las Vegas, I was enjoying a salad with a technology executive, in your typical CES “let’s grab a quick lunch in between two meetings that are only one hotel but somehow one hour apart from each other”. The executive was describing all the research that...