In 1814, the polymath Pierre Simon Laplace posited that “We may regard the present state of the universe as the...
Tag: neuroscience
Let’s Get Off the Pop-Neuroscience Bandwagon
Interest in the unconscious and the instinctual has been on the ascent for several years now in many research realms that EPIC members inhabit. In consumer research particularly, where I’ve been a practicing anthropologist for years, the findings of neuroscience, cognitive science and the brand of...