![](https://www.epicpeople.org/wp-content/uploads/2023/06/lombardi-22352601628_8d813cf9e7_o-copy-scaled.jpg)
Let’s Get Off the Pop-Neuroscience Bandwagon
Interest in the unconscious and the instinctual has been on the ascent for several years now in many research realms that EPIC members inhabit. In consumer rese...
![](https://www.epicpeople.org/wp-content/uploads/2023/09/allec-gomes-APSqrAxAzo8-unsplash.jpg)
The De-skilling of Ethnographic Labor: Signs of an Emerging Predicament
An oft-stated rule in design and engineering is, “Good, fast, cheap: pick two”. The success of ethnography in business has forced this rule into action with...