Advancing the Value of Ethnography

Tag: participatory innovation

Tangible Tools in Para-Ethnographic Fieldwork

Tangible Tools in Para-Ethnographic Fieldwork

This paper sets out to explore how tangible tools can invite industrial managers to have a say in how ethnographic fieldwork can be conducted to explore the use of products in real-life contexts. We draw upon video materials and field notes from a series of customer visits in four European...