by ALEXANDRA MACK (Pitney Bowes)
I spend a lot of time thinking about mail. Actually, I don’t just think about it—I interview and observe people sending things, and it is actually more interesting than watching people lick stamps. As an ethnographer, I look at the overall context of the work and business processes connected to what is sent, as well as the perspectives and values of the various actors involved. These include decision makers who buy postage meters, inserters, or software solutions but may not ever use them, product users, and the people who actually care about what is sent and received.
To do something as seemingly mundane as sending documents to a client, for example, a lawyer gives instructions to her assistant, who prints the documents, organizes them and addresses the envelope, then passes to a mail room with instructions on how to send to the end recipient. And this is just a relatively common scenario; more complex interactions and processes of documentation are often involved.
On the day-to-day level...