research synthesis

Tutorial: From Research to Action – Leading Teams Through Synthesis

Tutorial: From Research to Action - Leading Teams through Synthesis
Learn strategies and abductive methods for key challenges in the synthesis stage of research and design projects. Instructor: MARTA CUCIUREAN-ZAPAN Design Director, IDEO Overview This video has been edited to protect the privacy of participants in the live tutorial. After the richness of fieldwork, the research and design team must figure out, “What does this mean?” and “What should we do?” In this tutorial, you’ll gain a richer understanding of the synthesis and learn strategies for two key challenges: emotional dynamics—how we navigate interpersonal relationships to come to alignment amid the discomfort of newness and transformation—and convergence—how to prioritize when faced with tons of data and ideas. Participants will learn how to externalize the hidden criteria that are the key to client/stakeholder commitment and engagement. Synthesis presents a tough set of issues: we want to accurately represent all of our participants, yet we must make hard decisions around whose stories and learnings...