sociotechnical systems

What Anthropology Brings to Innovation: John Sherry / A Profile

John Sherry
EPIC Profiles Series by HEATHER S. ROTH-LOBO, University of North Texas John W. Sherry, Director the Experience Innovation Lab at Intel Corporation, is a Keynote Speaker at EPIC2016—join us! “Anthropology is really undersold.” Dr. John Sherry’s words carry weight—he is Director of the Experience Innovation Lab at Intel Corporation. In addition to discovering ways to power innovation in this major multinational technology company, he works in Portland leading Oregon Smart Labs, an external business accelerator. I recently talked with John about innovation, big data, and lean startup. He has made it part of his life´s work to interpret the way markets move and ideas shift around, and his intimate understanding of these dynamics has been driven by his passion for solving social problems with a creative imagination. The mixture of these elements paved John’s successful career as an established anthropologist in a company known for and reinventing computing around the world. Anthropology is not only undersold,...

What Things to Teach Designers in Post-Industrial Times?

by CAMERON TONKINWISE, Director of Design Studies & Doctoral Studies, CMU School of Design Academics frequently argue for things that people do not yet acknowledge as existing. Compared to most other professions, where arguments are often between two or more things ‘on the table,’ academics profess things that they believe need to be ‘brought to the table.’ We say to students, ‘this thing you know nothing about yet, it is going to be really important for you to know (how to do) when you have a job, trust me.’ Or we say to industry, ‘believe this research, it demonstrates that you are missing a much better way to do things.’ So it can be very exciting when people in academia and industry are saying the same sorts of things. My colleagues and I at the Carnegie Mellon University School of Design shared Megan Neese’s article ‘What is a Product?’ with a sense of validation about our recent curriculum restructure toward interactions, systems of service and social innovation, and transitions to more sustainable...