Learn frameworks and techniques to understand how people engage with their physical and material environments and illuminate opportunities for innovation.
Instructors: GEMMA JOHN, Founder & Director, Human City / University College London) & SOPHIE GOODMAN, Director of Research, SEC Newgate
This video has been edited to protect the privacy of participants in the live tutorial.
Understanding how people use and engage with their physical surroundings adds depth and dimension to your ethnographic analysis, enabling you to design better products and services. This tutorial introduces you to new tools and frameworks that not only allow you to record how well a space performs from the perspective of the people who use it, but also provide insight into people’s preferences, habits and social contexts, leading to more impactful solutions for a resilient future.
We’ll explore new techniques of participant observation by zooming in on patterns of use, pinch points, line of sight and material language,...