Advancing the Value of Ethnography

Tag: teaching

Yes, Virginia, We “Do Ethnography” in Business Schools

Yes, Virginia, We “Do Ethnography” in Business Schools

One of the most common questions I get at EPIC is, “You do ethnography in business schools?" So ken anderson invited me to write a response to this recurring question. I’ll break the response into three topic areas: (1) the use of ethnography and its status vis-à-vis research on management; (2)...