by STUART HENSHALL, Convo
Early in 2020 as a result of Covid-19, Convo—along with companies around the world—moved all research in India to remote solutions. This was quite a change and presented new challenges to the research team. While our preference is almost always to go in-home, particularly for foundational and ethnographic research, for UX research a temporary though centralized “lab” is typically more time and cost efficient. This post focuses on the impact of remote methods on UX Labs where, paradoxically, remote methods can render the lab situation more ethnographic.
We are in a tier two city, sitting in a viewing room, looking in on the UX lab setup as a session was about to start. It was typical for India in many regards, with multiple cameras, various wires, and recording equipment set up in a temporary location (typically a hotel). Usually you can’t help noticing the wallpaper (it’s so not me) and the lights may be dim and fluorescent. In a few moments, our research participant will arrive....