Ten years is an eternity in the tech world. But the speed of change makes the classic “decade of reflection” even more valuable for assessing which changes really count and why. We had a chance to reflect systematically on the last decade of user experience research for the second edition of our...
Critical thinkers that we are, researchers are skeptical of buzzwords, one-size-fits all methodologies, and facile business trends. We scowl as ‘ethnography’ is invoked just because someone actually talked with a customer. We say things like, “If you want to be Agile, try yoga.” Even so, we remain...