Ethnographic work in industry has spent two decades contributing to making products that matter in a range of industry contexts. This activity has accounted for important successes within industry. From the standpoint of ethnographic practice, however, the discursive infrastructure that has been...
A person’s wellbeing is in great measure a product of a pleasant environment, and as a society we are placing progressively more value in creating such environments in the form of comfortable offices, welcoming homes, and inspiring shops. It is remarkable, for example, the degree to which the...
[22 May 2017: We are deeply saddened to learn that Mike has passed away. If you don't know his work, we invite you to dive into Mike's website and learn about his tremendous research, writing, and impact. —ed.] I finally seriously joined EPIC. By "seriously" I mean "sent them money." It was high...
This essay examines a conscious shift in the cultural flows of consumption practices. It explores the ways consumers are generating and sharing shopping competence as a new form of value. I argue that a shift in consumer consciousness and resulting open social discourse around shopping...
Overview Where do I find new sources of value in a heavily competed industry? How can I build more compelling value propositions with transformative potential? Integration of the human sciences into corporate...
EPIC Profiles Series [based on an interview with ken at the Intel Jones Farm Campus, Hillsboro, Oregon, August 25, 2014] “Nobody liked them. No sense of humor.” These days ken anderson may not talk much about the French ethnographers he interacted with in Portugal’s Azores—or about his...
By Maria Bezaitis, Alex Mack, and ken anderson The EPIC Proceedings are a history of people, ideas, arguments, and conversations. While the proceedings are not an exhaustive representation of who we are, what we work on, how we think, they provide an important view into precisely these facets of...
Philip Delves Broughton is a journalist, management writer, and best-selling author of two books. Philip was a journalist with The Daily Telegraph for ten years, latterly as Paris Bureau Chief (2002-04) before he took an MBA at Harvard, which became the subject of his first book, the best-selling...
There is longevity to the ethnographic arts: a report referred back to over years, an image that captures a resiliently fresh insight. In crude words, ethnographic analysis has a longer shelf life than traditional market research. The latter requires tending to keep its categories replete with a...
To start to shape directions for new business opportunities, and to remain attentive to changing business landscapes, ethnographic practice must produce knowledge about the social world by looking at relevant shifts in social frames and then use this knowledge to shape the informed fictions that...