The EPIC 2012 Conversation

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When we offer something to another person, community, or organization, we create the conditions for some sort of value to be created. This proposition about value creation remains at the heart of all ethnographic work in industry, and it has framed EPIC’s exploration of Renewal, the theme set for this year’s conference in Savannah. What does it mean to do something that is valued? How is that value organized and shaped in everyday life, in the workplace, in ethnographic practice itself, from methodologies to questions of ethics? As a broad and diverse community of practitioners, is there such a thing as “our” value? Should “we” expect ever to standardize it in those terms? These were just some of the provocative questions raised by the content shared at EPIC 2012. Indeed, both the opening and closing keynotes demonstrated this complicated dance of renewal and value creation in very personal and specific ways. Architect Emily Pilloton opened this year’s conference with a story about how she and Matthew Miller, her partner at Project H, provided a group of high school students in Bertie County,...

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