Advancing the Value of Ethnography

The Incas and Mayans Did It, Now We Do It


Cite this article:

2015 Ethnographic Praxis in Industry Conference Proceedings, ISSN 1559-8918.

Icons have grown in popularity in recent years thanks to the brink of technology and interface design after. Today we have over 800 emoticons to use from when we comunicates with others and sometimes even adopting our own meaning of them. Our current use of icons and emoticons as a form of communication is very similiar to pre-incan peruvian cultures. Their use of icons where based on their cultural and spiritual believes, making iconographic images that represented religion and lasting over 1,000 years. How do we use iconography in our cultures and social groups?

Joanie Jochamowitz currently works as Operations Manager at INSITUM Peru. Joanie has extensive knowledge in the creation of experiences and interactions as a strategic pillar for a brand and business, both in digital and physical space in order to create experiences that generate engagement, change behavior and create value.