Register for EPIC2022!

Resilience: Amsterdam 2022

Registration is open for EPIC2022! Join us in the heart of Amsterdam’s historic canal district or from anywhere in the world to explore our theme of RESILIENCE. EPIC2022 is the premier international conference on ethnography in business. We promote the practice of ethnography to create value in industry, organizations, and communities. EPIC people bring conceptual leadership and practical skills to the problems and opportunities faced by organizations, markets, and society. Working in diverse disciplines and roles, we are unified by an ethnographic approach to innovation that is anchored in deep understandings of culture and human behavior. The EPIC2022 theme is…

Favorite EPIC PechaKuchas

carrie yury performing a pechakucha at EPIC2015
In anticipation of our 18th annual conference, and in loving memory of two incredible EPIC people who championed this format—Paul Ratliff and Suzanne Thomas—we're sharing just a few of our favorite PechaKucha presentations. PechaKucha are performances of 20 image-rich slides that show for 20 seconds each—performance poetry with visual punch. They offer a creative and reflective format for sharing unique insights, perspectives, juxtapositions, and provocations about ethnographic work. It was...really hard to choose just a few performances to highlight (and I know I'll hear about what's left out!). So take this as an invitation to explore our video library, get ready for a fabulous new program of PechaKuchas for EPIC2022, and ponder your own PechaKucha submission for EPIC2023! Collateral Revelation PAUL RATLIFF, EPIC2014 Our work of investigating experience is rarely directed at personal transformation. The impact we seek to create is not specific to our participants or intended for them alone, if at all. We don’t go...

EPIC Announces New Executive Director

It’s easy to forget that for many years EPIC was ‘merely’ an amazing annual conference. With the arrival of Jennifer Collier Jennings in 2014, and Rita Denny in 2019, EPIC has made the transition to a flourishing membership organization – a community with a year-round presence. In the collaborative space between these two individuals lies commitment, care, vision, vigorous execution, and an unfailing belief in the goals of EPIC and the power of this community. It is therefore with much gratitude, but sadness, that we say goodbye to Rita Denny, who has been our Executive Director since 2019. A leading…

An Ethnographic Master: Suzanne L. Thomas

Image of Suzanne L. Thomas

“Practiced masterfully, our analysis can be intense, immersive, rigorous, deeply collaborative, endlessly curious and profoundly social. Ethnographic masters revel in a detail overturned to reveal yet another. The result is the rendering conscious and ultimately visible the logics and patterns of human social life.” —Suzanne L. Thomas, The Martial Ethnographic Arts We were heartbroken to learn that Suzanne L. Thomas passed away. She was a brilliant ethnographer, joyful collaborator, wise mentor, and caring friend. Whether or not you knew Suzanne, we all stand on her powerful shoulders, and we hope you’ll join us in honoring her. “There is a Suzanne-shaped…

Announcing EPIC Summits!

What’s Next versus What’s Valuable: Ethnography in a Future-Focused World

We’re excited to announce our first EPIC Summit on May 19, 2022!  Our first Summit, “What’s Next versus What’s Valuable: Ethnography in a Future-Focused World”, is designed and hosted by Louise Vang Jensen (Partner & Director of Research) and Lea Møller Svendsen (Consultant) at Is It a Bird. What are EPIC Summits? It’s a new way for EPIC people to connect and collaborate in a lively virtual space outside the “Zoom box”. A more substantial (and more fun!) than a webinar, but more bite-sized than a conference, Summits are designed by EPIC Members to galvanize the incredible expertise of our…