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Finding a Voice in Opiate Addiction: Identifying the Role of Caregivers in the Recovery Process for VIVITROL

Finding a Voice in Opiate Addiction: Identifying the Role of Caregivers in the Recovery Process for VIVITROL

by Gavin Johnston | Jan 13, 2017 | Case Study

Case Study—Opiate addiction is a significant public health crisis. In the past year, it has become a hot topic at all levels, including the political realm ahead of the presidential election. Triggers, treatment options and restrictions, the criminal justice system,...
Have You Heard? Using Place-Based Ethnography to Construct a Word-of-Mouth Campaign in the Bottom of the Pyramid

Have You Heard? Using Place-Based Ethnography to Construct a Word-of-Mouth Campaign in the Bottom of the Pyramid

by Jennifer Giroux, Zung Nguyen | Jan 13, 2017 | Case Study

Case Study—The “bottom of the pyramid” concept has promised companies that they can simultaneously create wealth and social impact when serving the world’s poorest customers. In reality, companies have faced multiple challenges when trying to acquire and retain...
Plus Size Fashion: What Happens when Stereotypes, Fueled by Popular Culture, Creep into a Retailer’s Business Decisions?

Plus Size Fashion: What Happens when Stereotypes, Fueled by Popular Culture, Creep into a Retailer’s Business Decisions?

by Meg Kinney, Hal Phillips | Jan 13, 2017 | Case Study

Case Study—This case demonstrates the power of video as a data collection tool and a storytelling approach to the presentation of research findings. Fresh Produce Clothing specifically selected Bad Babysitter as a consulting partner for their expertise in video-based...
Disrupting Workspace: Designing an Office that Inspires Collaboration and Innovation

Disrupting Workspace: Designing an Office that Inspires Collaboration and Innovation

by Ryoko Imai, Masahide Ban | Jan 13, 2017 | Case Study

Case Study—Hitachi America’s R&D, comprised of five technical laboratories, opened the Center for Social Innovation in January, 2016. When the new office project emerged, the R&D group used the opportunity to reflect on and strengthen collaborative...
Strategy as an Unfolding Network of Associations

Strategy as an Unfolding Network of Associations

by Tom Hoy, Tom Rowley | Jan 13, 2017 | Case Study

Cast Study—This case explores a business strategy development project run by Stripe Partners for a London-based online healthcare company, Dr Ed. The first part lays out the details of the process: an intense four-day ethnographic research programme called the...
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