Grounded Models: The Future of Sensemaking in a World of Generative AI
The promise of generative AI technologies is seductive to product leaders: frictionless research in which synthetic data can be both generated and analysed via ...
Integrating Data & Social Science
In Stripe Partners’ report The New Research Playbook, Stripe Partners outlined one important shift that practitioners need to embrace: the skillset shift from...
My AI versus The Company AI: How Knowledge Workers Conceptualize Forms of AI Assistance in the Workplace
GSuite is changing the nature of Knowledge Work across 5 million businesses through AI-powered assistance. To ensure that this evolution reflects the aspiration...
Doing Ethnography in AirSpace: The Promise and Danger of ‘Frictionless’ Global Research
‘AirSpace’, according to Kyle Chayka, is the increasingly homogenized experience of the western(ized) business traveller, driven by major tech platforms (in...
Book Review: The Paradox of Sensemaking
Sensemaking: The Power of Humanities in the Age of the Algorithm Christian Madsbjerg 2017, 240 pp, Hachette Books Excerpt Christian Madsbjerg has done a huge am...
Book Review: The Field Study Handbook, by Jan Chipchase
Jan Chipchase has done something few of us would dare: write down his trade secrets and give them away in a book. In The Field Study Handbook he shares hard-ear...
Strategy as an Unfolding Network of Associations
Cast Study—This case explores a business strategy development project run by Stripe Partners for a London-based online healthcare company, Dr Ed. The first pa...
Knowing That and Knowing How: Towards Embodied Strategy
This paper explores two different forms of knowledge. We compare embodied understanding with propositional or abstract knowledge. Ethnographic research, with it...
Ethnography & Strategy: An ‘Open Letter’ from the EPIC2015 Salon
A wonderful, diverse group actively participated in the Ethnography & Strategy Salon at EPIC2015 in São Paulo, and we’d like to share some of that experi...