Case Study—How can we build fairness into automated systems, and what evidence is needed to do so? Recently, Airbnb grappled with this question to brainstorm ways to re-envision the way hosts review guests who stay with them. Reviews are key to how Airbnb builds trust between strangers. In 2018 we...
Those who work in research know that we live in a world that is strongly influenced by what Tricia Wang has called the quantification bias. More so than other forms of information, numbers have incredible formative power. In our culture, numbers are seen as trustworthy representations of reality...
We take the polysemy at the heart of autonomy as our focus, and explore how changing notions of autonomy are experienced and expressed by users of self-driving cars. Drawing from work-practice studies and sociomaterial approaches to understanding technologies, we discuss how driving as a task is...
Article 2 in the series Data, Design and Civics: Ethnographic Perspectives The windows were dirty when I arrived on the fifteenth floor of City Hall. I had been hired as the Los Angeles’ Innovation Team’s in-house social communication researcher. My official title was “Design and Data Research...
The paper discusses a study of social media usage within the context of a public transport operator. This involved fieldwork within three subsidiary companies of FirstGroup alongside a content analysis of the individual Twitter feeds they operate and the conversations they generate through them to...
We propose a new approach for project inspection applying ethnography to identifying IT system project risks. Guideline-based inspection is generally conducted in the IT industry to reduce project risks. Guidelines are created based on analysis of failures in past projects. However, it is...
Of course, EPIC has always been a ‘community of praxis’ (as much as practice) helping attendees put what they learn into action. For us at Motorola Mobility, 2013 was no exception. The company had reduced its phone portfolio to a handful of products; and knew the only way to grow market share was...
New deployments of foundational AI models in digital products have expanded public engagement with synthetic...
Overview Understanding how people use and engage with their physical surroundings adds depth and dimension to your ethnographic analysis, enabling you to design better products and services. This tutorial...
It is becoming widely accepted that the climate crisis is a multiscale breakdown of interrelated ecological systems, caused by behavioural patterns that are unsustainable. As behaviours are largely informed by ideologies and as the latter are passed on by education, we submit that the climate...