Product teams, including those I work with, struggle to connect the challenges observed in prior research to issues that endure in the field and market space. As a shortcut for efficiency gains, product partners...
Genre: Genre
Designing and Conducting Inclusive Research: How a Global Technology Company and an Online Research Platform Partnered to Explore the Technology Experiences of Users who are Deaf and Hard of Hearing
This case study examines how researchers at Lenovo and dscout partnered to conduct a mobile ethnographic study on the technology experiences of individuals who are d/Deaf and hard of hearing, with the goal of...
Ethnographic Perspectives on AI Chatbots in Customer Support
This study on the integration of artificial intelligence (AI) and large language models (LLMs) presents key...
Decolonizing LLMs: An Ethnographic Framework for AI in African Contexts
This paper examines LLM deployment through African lenses that engage the continent’s complex social,...
The Motherload
The Motherload is a look at the realities of contemporary motherhood in the time of post-pandemic pressures,...
Dismantling Stereotypes: Taking an Inside-Out Perspective to Building Better Representation in Advertising for Unilever
Equality, inclusion, and representation are increasingly acknowledged as core tenets of prosperous countries, cities, and organizations. We know that equality is essential, and we also know equality must be enacted on all fronts. Brands and other social organizations are increasingly recognizing...
“I Pick My Poison”: Agency and Addiction in the Age of Subscriptions
This paper illuminates key aspects of the subscription economy and offers a framework for understanding customer...
Researcher Positionality and Identity Validation: A Case Study in Organizational Friction over the Framing of a Demographic Questionnaire
This case study offers strategies for navigating internal frictions within research teams faced with sensitive...
Towards a Framework for Constructive Friction Processes: What Childbirth Practices in the Global South Teach Us about Destructive and Constructive Friction
This paper shares a framework for constructive friction processes. In the framework, constructive friction is...
Beyond Zoom Fatigue: Ritual and Resilience in Remote Meetings
COVID-19 has precipitated a massive social experiment – the sudden shift of millions of knowledge workers from...