ORIGINALLY PUBLISHED IN ENGLISH: Accelerating User Research: How We Structure Insights for Speed At Spotify 一直以来，由于人们认为用户研究的有效性较低，用户研究所得的洞察都在产品开发中被边缘化。我在职业生涯的第一阶段致力于提倡组织为什么该积极地听取用户的意见和想法，为什么每一个人应该相信定性见解可用于指导他们的决策，以及为什么用户研究是需要专业技能的实践领域。...
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Tutorial: Using a Mobile Research Platform for Multi-dimensional Ethnography
Overview The TRACES methodology focuses on foundational research at multiple levels of granularity and across multiple dimensions, digital and embodied. It is an approach to gathering more meaningful data around...
Tutorial: Digital Ethnography in Domestic Spaces
Overview This tutorial explores research in people’s homes through digital methods. The instructors focus on how to utilize participant’s existing digital skills and materials to undertake ethnographic research...
The City as Organization: Ethnography for Alternative Futures
In this case study we use ethnographic outcomes from the study of the employee population of IBM, to inform new experiences for improving civic engagement in the resident population of Austin, Texas. In doing so, we experiment with a technique in speculative ethnography that uses research insights...
Growing Communities: How Social Platforms Can Help Community Groups Achieve the Right Scale at the Right Time
Supporting communities on its platforms has been a part of Facebook's core mission since 2017. Early understandings of the needs of groups and organizers largely centered around groups that began on Facebook itself. This paper is the result of ethnographic research conducted in 2019 to better...
On AI Natives and the Business of AI
Pizza robots, pandemic trackers, altered carbon, the perfect tiktok lineup, that instagram lipstick filter, that racist sensor that filtered the victim, national citizen trackers, my deepfaked face on Okoye's body while I slay Kill Monger's men....We live in an AI world. Nascent and frivolous as...
Beyond User Needs: A Meaning-Oriented Approach to Recommender Systems
This contribution is a case study of Spotify, a popular music streaming app, which uses automated recommendations to provide a better user experience to its listeners. Automated recommender systems have mostly been built around understanding user needs and user goals. Our case study presents a...
Ethnography Taught Me to Fight Climate Change. But to Have Impact at Scale, Ethnography too Must Change
In the spring of 2019 I met Klara, a fashion blogger based in Malmö with a growing reputation in sustainable design. Klara was a classic millennial of the type I had been studying for years: ambitious, anxious, confident and concerned about her future job security. In the course of a long...
“Stability”: Dissecting Banking’s Next Big Bet
Samantha – One of Us, and All of Us On a rainy spring afternoon, Samantha was absentmindedly reading the news as a procrastination tool between her two zoom calls, and finding the headlines even bleaker than usual. Unemployment numbers around the world had just hit historic highs, the mortality...
Do I Have to #MeToo? The Productivity of Silence in Instances of Sexual Harassment and Assault in Field Research
- How did you two meet again? - Let’s head back to the yacht club for sunset. - What happened to that bottle of champagne? - Please don’t fall off the boat. - Live music doesn’t have the same raw character here. - Tahni, go deal with your friend. - What happened to that bottle of champagne? -...