Advancing the Value of Ethnography

Genre: Perspective

Yes, Virginia, We “Do Ethnography” in Business Schools

Yes, Virginia, We “Do Ethnography” in Business Schools

One of the most common questions I get at EPIC is, “You do ethnography in business schools?" So ken anderson invited me to write a response to this recurring question. I’ll break the response into three topic areas: (1) the use of ethnography and its status vis-à-vis research on management; (2)...

Building a Useful Research Tool: An Origin Story of AEIOU

Building a Useful Research Tool: An Origin Story of AEIOU

It is awfully nice not to have to invent a basic tool over and over again. For ethnographers, coding and categorization is work that has to happen whether you are studying housework or neurosurgery, with novices or experts, in an exotic location or in suburban Ohio (no offense to my friends and...

ken anderson / A Profile

ken anderson / A Profile

EPIC Profiles Series [based on an interview with ken at the Intel Jones Farm Campus, Hillsboro, Oregon, August 25, 2014] “Nobody liked them. No sense of humor.” These days ken anderson may not talk much about the French ethnographers he interacted with in Portugal’s Azores—or about his...

Creating Ethnography

Creating Ethnography

What is an anthropologist? What does an ethnographer actually do? I used to believe that my own answers to these questions were sufficient. In reality, however, the existential dilemma at the foundation of any institution—academic, professional, or otherwise—is a socially constructed affair. In...

Best Laid Plans…An Ethnographic Approach to Foresight

Best Laid Plans…An Ethnographic Approach to Foresight

What is Foresight? Foresight is an umbrella term used to describe a wide variety of methodologies and approaches for considering and preparing for possible and probable futures in order to help inform present and future courses of action. Today, it is an important and widely deployed practice that...