Anticipating the Arrival of a Clean-Sensitive Driving Future

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A leading automaker needed to safely study the impact of the COVID-19 pandemic upon driver and passenger experience to effectively prioritize future in-vehicle features related to cleanliness. In this case study, we'll share our approach and retrospective learnings on how to understand, contextualize, and anticipate the impact of major societal shifts as they happen. Article citation: 2021 EPIC Proceedings pp 75–90, ISSN 1559-8918,

Keywords: Remote Methods, Diary Study, Automotive, COVID-19

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