Advancing the Value of Ethnography

The Flat World


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2016 Ethnographic Praxis in Industry Conference Proceedings, p. 535, ISSN 1559-8918,

PechaKucha—This presentation explores the notion of flatness – the elision of multi-dimensionality in the lives we live, which increasingly take place online and interface through small screens. What does it mean to do research with people and understand their experiences and then to translate those experiences into flat design?

Keywords: Product Design, Experience Design

Bridget Monahan is a senior designer and researcher with MAYA Design, a design innovation and technology consultancy based in Pittsburgh, PA.