Magic Thinking

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I realize that there are a couple of things I wanted to do in this talk, but it requires a little bit of an explanation at the outset. This is a talk about how we make sense of the sociotechnical imagination. It is a term I promise that I will unpack. This is not a talk about ethnographic fieldwork. This is not a talk about product design or design thinking. This is however, for my mind, a piece of classic anthropological work. It is an intervention into how we think about and talk about products; our relationships to them, and the ways in which we choose to embrace them, resist them, break them, love them and make sense of them. It also takes as its starting point a kind of classic, I think, anthropological conversation which is about magic. It is kind of fun to be doing it in this building at this moment in time.This is a talk in some ways influenced by people like James Frasier, who stood in this place nearly a hundred years ago and talked about magic and magical thinking. For me the book The Golden Bough is sort...

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