Numbers Have Qualities Too: Experiences with Ethno-Mining

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Field research holds a special place for those who conduct it. It is also our anchor for relevance in the corporation. This paper explores the authors’ experiences with “ethno-mining”, a way of joining data base mining and ethnography. Since 2004 we have been using a variety of sensing and behavioral tracking technologies in conducting field research. We will present the main characteristics of doing ethno-mining, compare ethno-mining to other field research technologies, highlight the strengths of ethno-mining in co-creating data with participants and conclude by noting how the representations have opened new conversations and discourses inside the corporation. In this way, these new opportunities to collect sometimes counterintuitive data contributes to the research itself as well as the ongoing process of constructing oneself as relevant.

  3 comments for “Numbers Have Qualities Too: Experiences with Ethno-Mining

  1. September 26, 2017 at 4:06 pm

    […] first is "Numbers Have Qualities Too: Experiences with Ethnomining” by Ken Anderson, Dawn Nafus, Tye Rattenbury, and Ryan Aipperspach. In this paper the authors […]

  2. January 5, 2018 at 9:04 pm

    […] Ken, Dawn Nafus, Tye Rattenbury, and Ryan Aipperspach. “Numbers Have Qualities too: Experiences with Ethno‐Mining.” 2009 EPIC […]

  3. March 7, 2018 at 1:15 am

    […] our own early work on making sense of telemetry data (written up here for computer scientists and here for […]

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