Advancing the Value of Ethnography

Tag: mixed methods

Designing for Interactions with Automated Vehicles: Ethnography at the Boundary of Quantitative-Data-Driven Disciplines

Designing for Interactions with Automated Vehicles: Ethnography at the Boundary of Quantitative-Data-Driven Disciplines

Case Study—This case study presents ethnographic work in the midst of two fields of technological innovation: automated vehicles (AV) and virtual reality (VR). It showcases the work of three MSc. Techno-Anthropology students and their collaboration with the EU H2020 project ‘interACT’, sharing the...

Below the Surface of the Data Lake: An Ethnographic Case Study on the Detrimental Effect of Big Data Path Dependency at a Theme Park

Below the Surface of the Data Lake: An Ethnographic Case Study on the Detrimental Effect of Big Data Path Dependency at a Theme Park

Case Study—This case-study details how a team of anthropologists and a team of data scientists sought to help a Middle Eastern theme park make use of their big data platform to measure ‘the good customer experience’. Ethnographic research within the theme park revealed that visitors yearned to...

Hybrid Methodology: Combining Ethnography, Cognitive Science, and Machine Learning to Inform the Development of Context-Aware Personal Computing and Assistive Technology

Hybrid Methodology: Combining Ethnography, Cognitive Science, and Machine Learning to Inform the Development of Context-Aware Personal Computing and Assistive Technology

The not-too-distant future may bring more ubiquitous personal computing technologies seamlessly integrated into people's lives, with the potential to augment reality and support human cognition. For such technology to be truly assistive to people, it must be context-aware. Human experience of...

A Mixed Method Approach for Identifying Emerging Fields and Building Collaborative Teams: Leveraging Network Ethnography to Design Experimental Interventions

A Mixed Method Approach for Identifying Emerging Fields and Building Collaborative Teams: Leveraging Network Ethnography to Design Experimental Interventions

Rapid innovation in science and technology has led to the development of new fields that transcend traditional disciplinary boundaries. Previous studies have retroactively examined the emergence of these fields. This paper outlines a mixed method approach for using network ethnography to identify...