Bringing Attention to Problem Solving and Meaningfulness at Work: How Ethnography Can Help Answer Difficult Business Questions

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A local division of a multinational manufacturer was experiencing declining enagagement and perceptions of leadership (measured in employee satisfaction surveys). In anticipation of coming waves of organizational change, they asked the research team to explore how “nostalgia” may be contributing to these issues and how they might define the unique culture of the division.

Combining ethnographic observations with other qualitative methods, across all levels and departments of the plant, the team uncovered other, more critical issues. Having built a trusting relationship with senior management of the plant, the team used extensive work sessions to help them to understand issues from employee perspectives. This new empathy was conveyed during validation session that spurred initiatives to address a variety of isssues that had been contributing to the problems that initially spurred the project.

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