Advancing the Value of Ethnography

Should User Research Be Funny?


Cite this article:

2017 EPIC Proceedings, ISSN 1559-8918,

PechaKucha Presentation

The jokes people tell about their work can be a rich source of insight for user researchers. Known as “workplace humor” or “occupational humor,” these jokes refer to experiences where the user’s pain or delight is instantly recognizable because it is so pervasive. This PechaKucha will discuss examples and practices your team can use to identify, synthesize, and leverage the occupational humor that resonates with specific classes of users, in order to build a more nuanced understanding of those users.

Meghan McGrath is the Design Lead for IBM Z’s Security group in New York.