autoethnography

How Autoethnography Enables Sensemaking across Organizations

FREDERIK GOTTLIEB SDU Design, University of Southern Denmark WAFA SAID MOSLEH SDU Design, University of Southern Denmark Building on participatory innovation, and taking a personal and analytical autoethnographic approach we set out to investigate how innovative initiatives emerge in the interaction of multiple stakeholders across different organizations. As researchers, we are interested in understanding the lived experience of the lead author, as an inquiry into how new initiatives across organizations are shaped in the interaction between different stakeholders across field sites and organizational levels. The project evolved as a cross-institutional initiative; bridging health-care and engineering education, and while the lead author was initially involved as design consultant, his engagement later resulted in the initiation of cross-disciplinary collaboration between two different local institutions. This paper is thus an attempt to investigate how emerging organizational initiatives and multi-stakeholder innovation become...

Becoming the Subject: A Comparison of Ethnographic and Autoethnographic Data for New Product Development

KEREN SOLOMON As companies become more interested in innovation, design, and the creation of experiences, they are increasingly utilizing ethnography as a way to understand their customers and potential customers. However, for most companies ethnography is still conducted in the classical sense, with researchers observing and talking to participants in order to draw out insights about the “other.” Few consider the use of autoethnography, that is, having people deeply and rigorously study themselves in order to produce a richer description of the problem space and of how new products might potentially solve those problems. This paper draws on two research projects conducted by the author, compares the data collection methods and research results obtained with both approaches, and suggests some ways in which using an autoethnographic approach could lead to more insightful research results. It also raises questions about how we as researchers can increase our understanding of and respect for what it really means to be a research subject....